Response Forms design
News & Events Charity

Top tips for designing effective charity response forms

At Elovate, we know that simple and well-designed charity response forms lead to better supporter engagement and more cost-efficient processing for charities.

There are two main reasons for this. Firstly, a clear form can reduce the effort needed by supporters to complete, meaning that they’re far more likely to fill them in right to the end – leading to better results for your charity.

Secondly, a well-designed form can be sorted far more quickly by our sophisticated and automated mail-handling processes, avoiding the need for manual interventions, which take far longer than a machine and are more costly to process.

7 tips for designing Charity Response Forms

So, what’s the secret to a well-designed form? Here are our top tips:

  1. Optimal paper quality: Use 80 gsm paper weight to ensure durability while maintaining cost-effectiveness.
  2. A professional finish: Opt for a matt finish on forms to provide a professional look and feel, while also allowing for easy writing without smudging.
  3. Size matters: The ideal size for a response form is approximately 220mm x 110mm, which provides ample space for necessary information without being unwieldy.
  4. Maximise space: The maximum size should be A4 simplex, with all data capture elements on one side, making the form straightforward and user-friendly.
  5. Barcode specifications: Ensure a barcode module width of 21mm, and avoid placing it near edges or potential crease lines to maintain scan integrity.
  6. Barcode content: Barcodes should minimally include a campaign code, media code, and customer details/URN. For detailed specifications, consult with your account manager.
  7. Barcode placement: Limit the form to a maximum of two barcodes and position them separately to prevent scanning errors.

Following these quick and easy design guidelines can lead to faster processing, improved supporter experience, fewer exceptions, and less manual intervention – all of which means faster banking, greater efficiencies, and quicker results all-round for you!

Reach out to us to discover how we can assist your charity in creating effective response forms. Read more about Response Handling at Elovate here.

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