Insights CharityeCommerce

Keeping Your Information Secure Through Elovate’s Vigilant Data Protection Practices

Data breaches can have significant consequences for individuals and organisations alike, these include:

  • Financial losses: Dealing with a breach requires significant financial resources. Costs include incident response, legal fees, customer notifications, and potential fines.
  • Operational disruption: Breaches disrupt normal business operations, affecting productivity and efficiency.
  • Reputation damage: Public awareness of a breach can harm a company’s reputation, eroding trust among customers, partners, and investors.
  • Legal and regulatory challenges: Companies may face lawsuits, regulatory investigations, and penalties.
  • Loss of customer confidence: Customers may abandon the company due to privacy concerns.

Clients of Elovate can be assured that we go above and beyond to ensure that your customer and supporter data is secure – whether that’s personal information, such as names and addresses, or financial data, such as credit card details.  

We have demonstrated our commitment by implementing various security controls and measures to safeguard our assets, internal data, and client data. Below, we outline the main accreditations that we’re proud to be awarded and explain what the main differences are.

Our accreditations: ISO/IEC 27001:2017

Elovate achieves ISO/IES 27001:17 security certification for the contact centre, web-based order fulfilment solution, and various services including response management, warehouse, and distribution of products including medical products for clients across the UK.

Our compliance with ISO certification is certified by the British Assessment Bureau. It offers United Kingdom Accreditation Service (UKAS) certification, and it is the only government-backed body for ISO certification in the United Kingdom. 

ISO/IEC 27001 is a security standard that formally specifies an Information Security Management System (ISMS) that is intended to bring information security under explicit management control. As a formal specification, it mandates requirements that define how to implement, monitor, maintain, and continually improve the ISMS. It also prescribes a set of best practices that include documentation requirements, divisions of responsibility, availability, access control, security, auditing, and corrective and preventive measures.

Our accreditations: ISO 9001:2015

ISO 9001 is a globally-recognised standard for quality management. It helps organisations of all sizes and sectors to improve their performance, meet customer expectations, and demonstrate their commitment to quality. Its requirements define how to establish, implement, maintain, and continually improve a quality management system (QMS). Implementing ISO 9001 means an organisation effective processes and trained staff in place to deliver flawless products or services time after time.

Elovate achieved our first ISO 9001 certification in 2011, and we continue to comply with all the requirements mentioned in the standard. Currently, ISO 9001 certification scope includes a contact centre, web-based order fulfilment solution, and various services including response management, warehouse, and distribution of products and medical products for clients across the UK.

As with the above ISO/IES 27001:17, our compliance is certified by the British Assessment Bureau with UKAS certification. 

Our accreditations: PCI: DSS v3.2.1

The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards designed to ensure that companies that accept, process, store, or transmit credit card or debit card information, maintain a secure environment. It helps to protect the cardholder data that your customers and donors share with us during payment and reduces the risk of payment card fraud by increasing security controls around cardholder data.

Cardholder security is a top priority for Elovate. External QSA (Qualified Security Assessors) from leading cyber security consultancy, Security Risk Management (SRM), have assessed our card processes and we are proud to be a PCI-compliant payment processor that invests in tools and technology to protect cardholder data.

Our commitment to safeguarding data

At Elovate, we take information security and data privacy extremely seriously. By complying with the PCI DSS standard, we demonstrate our commitment to safeguarding our customers’ credit card data. These measures protect against theft and fraudulent use on the internet. Furthermore, Elovate ensures the security of sensitive data and personal information, helping prevent credit card misuse and costly data breaches.

Additionally, by achieving ISO security standards, Elovate has established a structured approach to handling client data stored in our systems. This baseline increases trust between Elovate and our clients, assuring all of our stakeholders that their personal information is safe from malicious hackers.

If you have any questions about our commitment to data security, please contact us today.

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News & EventsStories Charity

Elovate Charity’s Cake Bake Raises Funds for Freedom from Torture!

Torture is used to silence and destroy lives. We won’t let it.

Our recent cake bake fundraiser for Freedom from Torture (FFT) on Friday, 26th January 2024, was a sweet success! We’re thrilled to announce that our Slough team and supporters helped raise over £112 — a record-breaking achievement in just over an hour. Despite our fastest sellout ever, we extend apologies to those who missed out. Your enthusiasm and quick response exceeded expectations.

FFT’s Gratitude

Freedom from Torture is deeply thankful for the fantastic amount raised. They recognise the collective effort and generosity that will directly impact their mission to support torture survivors.

Collective Impact

Thanks to everyone who contributed, this achievement represents compassion, unity, and the power of collective action. Together, we’re making a difference in the lives of torture survivors, standing up against injustice.

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News & EventsStories Charity

Meet Dave from Help for Heroes

Introducing Dave Fairweather, Trading Senior Operations Manager, a representative from Help for Heroes (H4H), who has been a client of Elovate for a year. As a leading eCommerce provider, Elovate has a proven track record of working closely with charities to provide efficient fulfilment services. Whether your charity already has an established online shop or is looking to set one up, Elovate has the expertise to support your fulfilment needs. With extensive experience in eCommerce fulfilment and a strong understanding of charities, Elovate is well-equipped to assist organisations like H4H.

H4H, the foremost charity for Armed Forces and veterans in the UK, is committed to helping veterans and their families adjust to civilian life. Recently, Dave from H4H visited to conduct their annual stock check, and we had the pleasure of meeting him. He was a natural in front of the camera.

#h4h #helpforheroes #eFulfilment #warehouse #securestorage #ecommerce #3pl #charityfulfilment #elovate

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Insights Charity

Why agency support can be a helping hand in delivering effective donations management

Donations management is more than just collecting money from donors. It can also provide valuable data that can help charities improve their fundraising strategies and operations. Below, we give an Elovate insight into how data can benefit charities as a result of their donations management process:

What are some of the main benefits?

Up and coming charities are not always aware of how they can benefit from what may seem a simple necessary process of collecting donated income, here are some of the key benefits.

  • Gift Aid collection: Gift Aid is a scheme that allows charities to claim an extra 25% on eligible donations from UK taxpayers. This can significantly increase the income of charities and help them achieve their goals. By correctly collecting and claiming Gift Aid, charities can also get insights into the tax status and preferences of their donors, which can inform their future communications and campaigns.
  • Consents for GDPR compliance and future contact: GDPR is a regulation that protects the personal data and privacy of individuals in the EU. It requires charities to obtain explicit consent from donors before contacting them via different channels, such as email, phone, or post. By collecting and managing consents, charities can ensure they comply with the law and respect the wishes of their donors. They can also use consents to segment their donors based on their interests and preferences, and tailor their messages accordingly.
  • Dealing with gone aways, managing churn, tracking data performance and cleaning data: By addressing these issues, charities can save money and resources by not mailing bad addresses, increase donor retention and loyalty by providing relevant and timely communications, and optimise their fundraising performance by identifying what works and what doesn’t.
  • Segment codes: Segment codes are labels that are assigned to donors based on various criteria, such as demographics, postcodes, donation amounts, donation frequencies, etc. By using segment codes, charities can analyse and compare the behavior and characteristics of different groups of donors, and identify patterns and trends. This can help them target their fundraising efforts more effectively and efficiently, and increase their response rates and return on investment.
Why outsourcing makes sense

If charities outsource their donations management process to a partner agency, such as Elovate, they can also benefit from the expertise and experience of the agency. Elovate’s top five benefits of working with a partner agency, are:

  • Accountability: An agency will have to meet certain timelines and deadlines for processing donations, claiming Gift Aid, sending acknowledgements, etc. This takes the pressure off the charity staff and allow them to focus on other tasks.
  • Data accuracy: An agency will have the tools and skills to clean and review the data, and ensure it is accurate and up-to-date. This will improve the quality and reliability of the data, and reduce errors and discrepancies.
  • Security and Compliance: An agency will have a secure area where donations are handled on site, with appropriate measures to prevent theft, loss, or damage, often overseen by CCTV. The agency will also comply with the data protection laws and regulations, and ensure the confidentiality and integrity of the data. These will be backed up by PCI compliance, cyber security and ISO accreditations.
  • Audit process: An agency will have a full auditing process from opening the post to handling donations. This will provide transparency and accountability for the charity, and help them monitor and verify the donations management process.
  • A guaranteed workforce: An agency will have sufficient and trained staff to handle the donations management process throughout the year, even in times of crisis, emergency or during seasonal campaign spikes, enabling a constant and reassuring speed on donation capture, banking and thanking. For example, during the COVID pandemic, some charities had to close their doors and shut down their services due to lockdowns or staff shortages. But, by using an agency that has a good contingency plan in place as backup for instances like this, they can be sure their collections will still take place, their processing will still happen, and their income will still be coming in to fund vital services.
What to measure, and how?

If you are a charity, you know how important it is to measure the impact of your work and the effectiveness of your campaigns. One way to ensure you are collecting and using the right data is to work with a professional agency that specialises in this field. They can help you to:

  • Track your data and segment your supporters based on various criteria, such as the type of campaign, the story, the resonance, the response rate, etc. This can help you to tailor your messages and strategies to different audiences and optimise your results.
  • Avoid errors and inaccuracies in your data, such as mailing to wrong or outdated addresses, thanking donors for donations they did not make, or misallocating donations to general or restricted funds. These mistakes can cause distress, anger, or distrust among your supporters and damage your reputation.
  • Identify segments that are not performing well or are not suitable for your campaign, such as demographic, regional, or age groups. This can help you to avoid wasting resources and focus on the segments that are most responsive and engaged.
  • Monitor your campaign performance in real time and make adjustments if needed. This can help you to improve your efficiency and cost-effectiveness and respond to changing circumstances or feedback.

Working with data – especially linked to donations – can be challenging, but it can also be rewarding if you do it right. At Elovate we use our expertise to give charities reassurance that they have a partner with the experience, systems and processes they can rely on. Donations management is not just a simple necessary process, it is a valuable source of data that can benefit charities in many ways from reporting back to the Board and Trustees, to helping determine their overall fundraising strategies and operations.

To find out more, or to visit us at any of our UK centres, please contact Elovate today.

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News & Events CharityeCommerce

Elovate PCI Audit 2023

Another Triumph in Compliance. 

As the curtains close on another year, it is great to kick start 2024 with positive news that deserves celebration. Today marks a significant milestone for our organisation as our external Qualified Security Assessor (QSA), SRM, officially signed off our PCI compliance version 3.2.1. After navigating through a rigorous couple of weeks of audit, we can proudly say that our commitment to maintaining the highest standards of cardholder data security has paid off. 

Alastair Fell, Commercial Director: As we reflect on a year of significant investment in our technology platforms, it is vital we ensure that all areas of our business operate to the highest level of compliance. PCI compliance is critical to maintaining secure cardholder payment environments for our clients and their customers and I am delighted that we have evidenced our safe systems and processes for another year”  

Expanded Scope for Comprehensive Compliance 

This achievement comes on the heels of an expanded scope that now covers the physical locations in both York and Slough, our contact centre, post rooms and data capture operations across the group. The scope of audit also certifies the new systems, network and infrastructure involved in processing cardholder data. This broadened scope demonstrates our dedication to not only meeting the compliance requirements for PCI DSS, but going above and beyond to safeguard sensitive information across various facets of our organisation. 

Acknowledging the Efforts of All 

Undertaking such a comprehensive audit is no small feat, and it wouldn’t have been possible without the collective efforts of our dedicated team. Our heartfelt thanks go out to everyone involved in the development and ongoing maintenance of our systems and infrastructure and the audit process. 

Looking Ahead: Version 4 and Beyond 

As we bid farewell to 2023 and welcome the new one, our focus shifts towards the future. The next step on our compliance journey involves gearing up for version 4 of the PCI DSS, which is scheduled for assessment next December.

Embracing Change and Growth 

Our continuous engagement with compliance is not just a checkbox exercise; it’s a dynamic process that requires adaptability, education and a commitment to evolving security standards. Elovate is dedicated to staying ahead of the curve, ensuring that our systems, processes, and people are aligned with the latest industry best practices. 

In Conclusion 

Amidst the completion of many significant projects of the past year, the successful PCI compliance stands as a testament to our continued investment and commitment to information security and the highest levels of compliance.

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Happy New Year from elovate 2024
News & Events CharityeCommerce

Hello 2024. Happy New Year

We extend our warmest wishes to all our clients, partners, staff, and suppliers for a year filled with happiness, prosperity, and good health. 

A century ago

This week, we thought it would be interesting to reflect on events from a century ago and draw parallels with the present in our conversations. 

  • One notable occurrence was the closure of Ellis Island as an immigration entry point to the US. Interestingly, in this election year, the topic of immigration remains a hot issue, especially as the UK government explores the possibility of opening immigration centres outside the UK. 
  • A century ago, the first Winter Olympics took place in Chamonix, France. While there are no Winter Olympics this year, we eagerly anticipate cheering on Team GB at the Summer Olympics in the same country. 
  • The strikes by London train crews a century ago resonate with the collective hope for a disruption-free year on our rail networks following the strikes of the past year. Fingers crossed for smoother journeys ahead! 
  • In historical geopolitics, Saint Petersburg, Russia, was renamed Leningrad, and the UK formally recognized the Soviet Union. Sadly, Russia and Ukraine remain in the news, with no apparent resolution to the ongoing conflicts in sight. 
  • Turning to cultural developments, the Sunday Express published its first British crossword puzzle a century ago, and this tradition continues to thrive both online and offline. 
  • The world has come a long way from the first photo facsimile sent across the Atlantic from London to New York. Today, platforms like Instagram, TikTok, Facebook, and others allow us to share images and videos globally in a matter of seconds. 
  • Lastly, a glimpse into the past reveals the most popular baby names with Mary, Dorothy, Helen, Betty and Margaret for girls and Robert, John, William, James, and Charles for boys. Interestingly, Charles is the only name poised to endure this year, while Olivia, Emma, Liam, and Noah are predicted to maintain their popularity in 2024. 

As we step into the new year, let’s continue to embrace change, celebrate progress and work together for a brighter future.  

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News & Events CharityeCommerce

Peak season and important dates!

We’re bang in the middle of the year’s busiest period for both our charity and eCommerce clients.

So we’re sharing an update on how we’re adapting our work to meet your needs during this demanding time.

For our eCommerce customers, we know that Black Friday and Cyber Monday are crucial sales periods for your businesses. For our charity customers, we understand how vital it is for you to engage with your supporters in the lead up to the festive period.

Increasing capacity

We’re expecting our client volumes to increase by up to 90%, so we’ve taken several steps to ensure we continue to provide you with the best possible service during Peak season.

We’ve temporarily expanded our team with 80 new positions to provide extra support until the end of 2023. We’ve also extended our warehouse shifts to run from 6am to 8pm on weekdays, and added new weekend shifts.  You may also notice an increase in contact from our Client Services Team, which is busy making calls to help campaigns run as smoothly as possible. 

What can you do?

With such an increase in volumes, it’s important that we receive your campaign forecasts as early as possible and that these are updated with any new projected figures regularly.

These updates help us plan our warehouse and pack fulfilment resourcing, meaning we can stay one step ahead of your needs.

Please do stay in touch with your Client Managers with your forecasts, or if there’s anything else we can help you with.

Seasonal opening hours

Our Christmas deadlines and opening hours for the Christmas and New Year period are below.

Please note that for delivery before Christmas Day in the UK, we need to receive your orders by 4pm on 15th December 2023 at the latest.

Warehouse – Goods In
  • 22nd December, open 7am – 12pm
  • Closed Bank Holidays, also 25th – 26th December
  • Deliveries received 08:00-16:00 on 27th – 29th December
  • 29th December, open 7am – 12pm
  • Business as usual from 2nd January
Warehouse – Production
  • 22nd December, working 7am – 12pm
  • Closed Bank Holidays and 25th – 26th December
  • Normal cut-off applies 27th – 29th December
  • 29th December, open 7am until 2pm
  • Business as usual from 2nd January
Office / Charity Response Service
  • Business as usual except during national Bank Holidays and weekends

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Client Success Charity

Elovate provides a seamless Direct Debit transition for Breast Cancer Now

Elovate’s Direct Debit processing and management service has been in operation for 22 years, supporting charities throughout the UK to collect and manage their Direct Debit payments.

When Breast Cancer Now (BCN) decided to change its Direct Debit service from not one, but two, different Direct Debit service providers to Elovate, we were quick to step up to the challenge, successfully migrating the Direct Debits of around 50,000 BCN regular donors into one, new streamlined service for the charity.

Right from the start, our expertise in the sector made Elovate an easy choice for BCN, as Donna Brew, Head of Supporter Care & Compliance at the charity explains: “We chose Elovate because they were able to accommodate our complex needs with ease. Any challenge we brought to them was easily resolved with their slick process and flexibility and there was nothing too difficult.

“Elovate’s CEO had such an impressive and detailed knowledge of the operation that it really built our confidence. We felt that if the senior leadership could answer such intricate questions, then that level of detail would be embedded in the company culture.  This was important because we were really looking to partner with a company that would support us to grow and be more efficient whilst doing so.”

With a significant amount of data from both separate Direct Debit service providers needing to be migrated into our system, we needed to ensure robust project management processes were in place from the start.  We liaised with the previous suppliers to receive donors’ banking data well ahead of the switch over date, and carried out what are called “silent claims” – where we check the system works with no payments taken – a month in advance. All our preparation meant that, by the time the deadline arrived, a smooth and on-time transfer took place with no break in claim schedules and no disruption to BCN or its donors.

It’s our experience that any significant supplier change, especially one where extra attention is needed with regards to the transfer of sensitive banking data, can be daunting for charities, but Elovate’s expertise and customer service soon alleviated any concerns, as Donna, explains:

“Elovate put a project plan in place for us and backed this up with regular get-togethers. The whole process was efficient, structured and helpful. We had clear meetings, clear guidelines and clear deadlines throughout – it was obvious that Elovate really knows what it’s talking about. Throughout the process, we felt that we had knowledgeable people on our side, especially for the areas that we wouldn’t have been confident dealing with ourselves, such as how to speak to banks and the banking process itself.”

BCN’s Direct Debit migration is now complete, with the charity reaping the benefits of simplicity and efficiency.  Donna, says: “Everything is streamlined now. We have one process, we have one file, and we have a very clear cycle of what happens next and at each stage. The Elovate team has continued to be so helpful if we have any queries or questions – but we’ve really had very few of these because the process itself has been so smooth.

“Aside from the streamlining benefits we’ve seen, it’s been really nice to be able to communicate to staff internally that we’ve got this new process, and it really works.”

Donna, concludes: “You can really trust Elovate to not only do what it says it will do, but to do more. It can be tempting as a charity to try and carry out some services yourself and to think you can do it better, or quicker, but actually Elovate does do it better, quicker and more efficiently.”

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Insights Charity

Using virtual gifts to engage your supporters and reach new audiences

Virtual gifts are a great way for donors to show their appreciation and support for a cause they care about

While, at the same time, their act of giving is sharing the charity message within their networks of family and friends, amplifying its effect.

These types of gifts can be a powerful fundraising tool in helping charities engage supporters and reach new audiences, ultimately generating more income to fund vital work.

Here, we explore the benefits to both the charity and the donor, the differences between digital and multichannel platforms and how to promote virtual gifts effectively to leverage them for further impact.

Benefits for the donor

Virtual gifts are not just symbolic gestures. They have real benefits for both the donor and the charity. For the supporter, these include:

  • They are impactful and meaningful; donors can support a cause that matters to them and make a difference in the world, while they can be a great way of showing their gratitude and appreciation for someone who has helped or inspired them. Virtual gifts can educate and inspire others about the cause that donors support and the vital impact the charity makes.
  • They are convenient and easy to buy. Supporters don’t have to worry about shipping costs, delivery times, or availability. They can buy them anytime, anywhere, with just a few clicks or taps on their device.
  • They are customisable and personal. Donors can choose from a variety of options that match their budget, preferences, and values. They can also add a personal message or video to make their gift more significant and memorable.
  • They are fun and engaging; donors can have fun browsing through different options and finding the perfect gift for their recipient. They can also enjoy the feedback and recognition they receive from the charity and the recipient. And donors often share their gifts on social media, sharing their compassion and beliefs, and encouraging others to join in supporting the cause.
Benefits for charities – our top five

Offering virtual gifts can offer many advantages for charities through the opportunity to create a great supporter experience for donors, helping to build loyalty to their cause. Our top five benefits, are:

  • Increasing donor engagement and retention: Virtual gifts can make donors feel more connected to the cause and the beneficiaries, as they can see how their donation is used and what difference it makes. Virtual gifts can also encourage repeat donations, as donors may want to collect different gifts or support different projects.
  • Reaching new audiences: The recipient of a virtual gift has the potential to become a loyal future supporter of the charity themselves. Effectively engaging with virtual gift recipients by highlighting the impact that their gift has had, can transform a one-off experience into an ongoing supporter journey.
  • The potential for Gift Aid: Non-physical gifts have the advantage that Gift Aid can potentially be claimed, meaning that charities can currently claim an extra 25p on every £1 donated.
  • Reducing costs and environmental impact: Virtual gifts can save charities money and resources that would otherwise be spent on producing, storing, and shipping physical items. Virtual gifts can also reduce the environmental impact of donations, as they avoid generating waste and emissions from transportation and packaging.
  • Expanding the donor base and attracting new audiences: Virtual gifts can appeal to different types of donors, such as those who are looking for alternative or ethical gifts, those who want to support specific causes or regions, or those who prefer online transactions. Virtual gifts can also help charities reach new audiences, such as younger generations, social media users, or corporate partners.
What kinds of virtual gifts work best?

Virtual gifts come in many shapes and sizes, from planting a tree or paying for a cup of tea for someone, to sponsoring an animal or contributing to life-saving medical equipment.  Here are some of the factors for charities to consider that can make a virtual gift successful:

  • It is relevant and appealing. A virtual gift should match the interests and needs of your target audience. It should also align with your mission and values. It should be something that your audience would want to buy for themselves or for someone else.
  • It is tangible and specific. It should have a clear description and image that shows what the gift is and what it does. It should also have a clear value and impact that shows how the gift helps your cause and beneficiaries.
  • It is unique and creative. It should stand out from other options and offer something different or special. It should also reflect your brand identity and personality. It should be something that your audience would not find elsewhere.
  • It is flexible and adaptable. It should be able to accommodate different budgets, preferences, and occasions. It should also be able to adapt to different platforms, formats, and channels. It should be something that your audience can buy and receive easily.
Fully digital and multichannel options

Virtual gifts can be delivered in various ways, depending on a charity’s resources, capabilities, and goals. Fully digital options are virtual gifts that are delivered entirely online, such as e-cards, e-vouchers, and e-certificates. These are ideal for charities that have limited resources or want to minimise costs and environmental impact. They are also ideal for donor audiences that are tech-savvy or prefer convenience and speed.

Multichannel options combine online and offline elements, such as physical cards, vouchers, certificates, books, courses, etc., that are accompanied by digital components such as emails, videos, and social media posts. These are ideal for organisations that have more resources or want to maximize reach and engagement. They are also ideal for audiences that appreciate variety and personalisation.

Top tips for charities

Virtual gifts need to be promoted effectively to attract attention, interest, and action from your potential donors. Here are some of the strategies charities can consider.

  • Use storytelling techniques: Tell stories that showcase the benefits and impact of your virtual gifts. Use emotive storytelling, visuals, testimonials, statistics, etc., to make your gifts compelling and convincing.
  • Use segmentation techniques: Segment your audience based on their characteristics, behaviours and preferences, and tailor your messages accordingly.
  • Use different channels, and formats to appeal to a variety of audiences.

How Elovate can help

Creating and managing virtual gift pages for your charity can be easy and hassle-free with Elovate’s range of tailored products, backed up by over two decades of experience within the charity sector.  Our Virtual Gifts Page Builder solution guides you through the steps to set up pages for your campaigns, whether they are one-time or recurring. You can also choose to let us manage your pages and take care of the fulfilment aspects of the transaction.

For more information on virtual gifts, click here.

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News & Events CharityeCommerce

Supporting the International Fund for Animal Welfare (IFAW)

Elovate was a proud IFAW sponsor at its recent annual Party for a Porpoise event, held, in Cape Cod, Massachusetts. This year’s party was extra-special as the charity celebrates a quarter of a century of helping and protecting marine life through its marine rescue programme.

IFAW’s marine programs has seen three recent developments. Firstly, the expansion of its training and education programme, the Center for Excellence. Secondly, the opening of a new rehab centre in Orleans, which will rehabilitate injured dolphins and then release them back to the ocean and, thirdly, expanding its Northern Atlantic Right Whale work.

Our CEO, Duncan, was pleased to represent Elovate at the event and hear about the charity’s vital work in action. He said: “We’ve been a partner of IFAW for many years and it was great to finally make it ‘across the pond’ and learn more as it celebrates 25 years of its marine rescue work. All of us at Elovate wish IFAW the best of luck for the next 25 years!”

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